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Small Hotels of Palm Springs / Association of Owners & Managers is a private California Mutual-Benefit Not-for-Profit Corporation formed in 2004.

It was created to provide Palm Springs’ nearly seventy qualifying SMALLER (smaller meaning “typically” fifty or fewer rooms, suites and/or villas) and independently owned & operated resorts, hotels, inns and bed & breakfasts a cost effective opportunity to participate in and contribute to;

1) a collective professional small hotelier forum,

2) a collective consensus-driven political voice, and

3) the opportunity to pool their individually limited resources and collectively market their respective properties via this heavily marketed portal website – also known as a Virtual Co-Op Marketing Venue.